There are many tricks of the trade gained only by spending many years in the trenches and by sweat and tears. Getting that impossible shot by facing ferocious heat or handling intense vibration and shooting in very strange lighting conditions and mercury vapour is all part of the day’s work. 

I always look for new and different angles instead of just using the tried and tested methods. I’m fascinated by manufacture, engineering and production because it appeals to the boy in me. The funny thing is that the heat, noise, fumes ,sparks and the odd grubbiness only serve to spur me on to higher levels of creativity and can make dramatic pictures. Capturing that unusual angle; the sparks; the timing, the magnitude all going to create great photographic moments captured digitally for more creative editing afterwards.   

I  always carry a second camera and flash with more card space than I will need to make doubly sure all goes according to plan.

The industrial manufacturing process usually has a drama about it and must be shot in a compelling communicative way  to visually grab the viewer to showcase in a powerful presentational way in print or in all the different media. Good attractive pictures are a great tool to have in brochures, press releases, trade magazines and on your web site.

Add credibility by communicating your product and your production story in a creatively interesting way.